Work backward from your customer to transform citizen services
This session introduces business leaders to a customer-centric approach for innovation, provides examples and approaches for how Amazon.com has used technology to accelerate innovation, and engage with customers. To demonstrate a real-world scenario of this workshop, Moreton Bay Regional Council will present how their move to SaaS enabled their Smart City initiatives.
This session will include an introduction to a culture of innovation, some practical examples, and a hands-on workshop exploring your customers and ideating on how to address problems/opportunities.
Agenda:
Introduction: A culture of Innovation, organised around four interdependent elements: Culture, Mechanisms, Architecture & Organisation
Rethinking Digital Services: A practical example from TechnologyOne & Moreton Bay Regional council.
Workshop: Working Backwards from your Customer
- Who is your customer
- What is your opportunity/problem
- Idea generation
- Identify the most important customer benefits
- Drafting your Press Release/Pitch.
What to bring:
Pen, Paper and an Open Mind, with an idea of who your customers are (internal or external) and what problems you’re trying to solve or opportunities you’d like to explore. For example, if we think about our customers/citizens, what would you change if you were enabling citizens.?
Presenters:
Matt Greensmith, Senior Manager, Public Sector Head of Industry - Domain SA at Amazon Web Services.
Jackie Frost, Asset Management Manager Moreton Bay Regional Council.
Gladstone Brohier, Business Development Manager, Enterprise Asset Management at TechnologyOne.
9.30am - 12.30pm @ @ Marvel Stadium, Docklands
(Max 25 people)
